CONTACT US

1300 766 665

SEO Tools

As Search Engine Optimisation has matured, experts have developed an array of sophisticated SEO tools and techniques to guarantee rankings, traffic and most importantly, sales. Perfecting sites through trial and error has also led to a well known list of dos and donts things to consider when building a Web site.

We have put together a list of a few SEO tools and strategy’s that you can implement yourself straight away. Ways to improve your site include:

Building backlinks

Arrow have developed backlink strategies to create quality backlinks from authority sites in relevant industries. Having text links from authority sites is important for improving the rank of your site.

Avoiding flash

It is still common for businesses to build Flash Web sites. Flash sites may look great with moving images and text, but because text is not in HTML format Google (and other search engines) cannot read it. Search engines will not know what your website is about and relegate it to a lower ranking. Having said that, if your business is such that having a flash based site is imperative to generate conversions and good quality leads, successfull SEO is not impossible. At Arrow Internet, we have succeeded in optmising many flash based sites to achieve top rankings.

Avoiding duplicate content

If your content is plagiarised or very similar to the content of another web site then your pages could be placed in Google's supplemental index, rendering them alsmost impossible to find. It is also necessary to avoid duplicate content on your own site. This means making sure the same page or the same information does not appear twice.

Keyword evaluation

Too often webmasters cram their sites with hundreds of terms without evaluating their traffic statistics and relevance. Including the right terms in the right amounts is a skill that requires in depth research into keyword search trends. Choosing the right keywords and implementing them correctly is vitally important to both the optimization of your Web site and your PPC campaigns. We at Arrow use state of the art tools to determine ideal keywords for our clients, in terms of search volume, search quality and relevance.

Competitor analysis

How well are your competitors' sites ranking on Google? Analysis of your competitors could give you insight into your market. Are your competitors missing something, or are you? Highlighting the reasons why you are different, or identifying and dominating a niche market, overlooked by your competitors could get you ahead.

These techniques are just the beginning. Done properly, SEO is an online marketing strategy that can improve your whole business. Arrow have developed an array of tested and proven SEO tools and techniques to get your site ranking, and develop your online strategy.

Contact Arrow Internet today to find out how our SEO tools can work for you.

Get a FREE quote today for your business.